Privacy Policy
Effective Date: [30/3/25]
‍Introduction
Welcome to OptiValora ("we," "our," "us"). Your privacy is important to us, and this Privacy Policy explains how we collect, use, and protect your personal data in compliance with UK privacy laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
‍Contact Details
For any privacy-related inquiries, please contact:
OptiValora LTD
help@optivalora.com
It is important that the information we hold about you is accurate and up to date. Please inform us of any changes to your personal data by emailing us at help@optivalora.com

Information We Collect
We collect and process various types of personal data, including:
‍Communication Data: Includes correspondence via contact forms, emails, texts, social media interactions, and other communication channels. We process this data to communicate with you and maintain records.
‍Customer Data: Includes data related to purchases of goods or services, such as name, billing address, delivery address, email, phone number, and payment details (processed securely via third-party providers). This data is processed for contract fulfillment.
‍User Data: Includes data about how you interact with our website, such as login details, content posted, and website usage analytics. This helps us improve our website experience. Where social platform accounts and advertising data are accessed, OptiValora agrees to handle login cre OptiValora will not share access credentials or client data with third parties without written consent.

Technical Data: Includes IP address, browser type, device details, operating system, page views, navigation paths, and analytics from tracking systems to monitor website performance.
‍Marketing Data: Includes preferences for receiving marketing communications and data for advertising and promotional campaigns.
‍How We Use Your Information
We use your data for purposes such as:Providing and improving our website, products, and services . Personalising user experiences and delivering relevant content . Conducting targeted marketing, advertising, and remarking campaigns . Ensuring website security, fraud prevention, and risk management .Complying with legal obligations and regulatory requirements .Internal research and business development. Where social platform accounts and advertising data are accessed, OptiValora agrees to handle login cre OptiValora will not share access credentials or client data with third parties without written consent.

Legal Basis for Processing Data
We process personal data under the following legal grounds:Contractual Necessity: When data is required to fulfill a contract with you .Legitimate Interests: When processing supports business interests without overriding your rights.
‍Legal Obligations: When required to comply with laws and regulations.
‍Consent: When explicit permission is given (e.g., for marketing communications).
‍Marketing Communications
We may send marketing communications based on:Your consent, if you have opted in Legitimate interests, such as growing our business .Prior engagement with our services, such as previous purchases .You can opt out of marketing communications at any time via email or preference settings.

Cookies & Tracking Technologies
We use cookies to:Enhance website functionalityTrack user behavior for analytics, Deliver targeted advertisements ,Improve security .You can manage or disable cookies through browser settings.
‍Data Sharing & Third-Party Services
We do not sell personal data but may share it with:Service Providers: Hosting, analytics (e.g., Google Analytics), payment processors, marketing platforms.
‍Legal & Regulatory Authorities: To comply with legal obligations.
‍Business Transfers: In case of mergers or acquisitions.
‍International Data Transfers
If data is transferred outside the UK or EEA, we implement safeguards such as:Standard Contractual Clauses (SCCs)UK-approved data protection frameworks. Ensuring equivalent security standards.

Data Security & Retention
We implement security measures to protect your data and retain it only for as long as necessary for its intended purposes.
‍Your Rights Under UK GDPR
You have rights to:Access, rectify, or delete your data. Restrict or object to processing. Withdraw consent for marketingRequest data portability. Lodge a complaint with the ICOTo exercise your rights, contact us at help@optivalora.com
‍Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices.

‍Changes to This Privacy Policy
We may update this policy periodically. Continued use of our website constitutes acceptance of any modifications.
By using our website, you acknowledge and agree to this Privacy Policy, granting us the necessary rights to process and use your data as outlined above.

Refund Policy effective date 18/5/25

Due to the nature of the services provided, OptiValora LTD maintains a strict No Refund Policy. All payments for SEO services, consulting, audits, and other digital marketing services are final and non-refundable. By submitting payment, you agree to our Terms of Service and acknowledge that SEO results depend on a variety of factors beyond our control, including but not limited to search engine algorithm updates, competitor activity, and delays in implementing recommended changes. OptiValora LTD offers no minimum-term contracts, no performance-based fees, and a ranking improvement guarantee. We guarantee to improve your website's ranking for any agreed-upon keyword within 12 months. If this does not occur, we may, at our sole discretion, offer an extended service period at no additional cost or provide an alternative solution. Ranking improvements are tracked using third-party SEO tools such as Google Search Console, Ahrefs, or SEMrush, and are measured based on organic visibility for the agreed-upon keywords. By using or paying for our services, you confirm that you have read, understood, and accepted this Refund Policy and our Terms of Service. This policy is governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles. If you have any questions about this policy, please contact us at help@optivalora.com prior to making payment.

Terms Of Service

effective date 22/5/25

Business name: OptivValora LTD

Registered location: Manchester, England

Contact email : help@optivalora.com

website: www.optivalora.com

1. Agreement to Terms
‍These Terms of Service ("Terms") govern your use of the SEO and digital marketing services (“Services”) provided by OptiValora LTD (“Company,” “we,” “us,” or “our”). By subscribing to, purchasing, or using our Services, you ("Client") agree to be bound by these Terms. If you do not agree with these Terms, you must not use our Services.
2. Services Provided
‍OptiValora LTD provides advanced on-page, off-page, and technical SEO services, including optional enhancements designed to increase visibility in large language models (LLMs). Services are offered through a subscription model with three primary packages and a selection of optional add-ons. Deliverables and scope vary based on the package selected.

3. Client Responsibilities
‍To perform the agreed Services, the Client must provide timely access to:Website CMS (e.g., WordPress, Shopify, etc.)Hosting and/or FTP access (if required)Google Analytics and Google Search Console accounts DNS settings or domain registrar access (as needed)Any existing SEO tools, reports, or audit documents .Failure to provide these may limit the effectiveness of our Services and void any performance guarantees.
4. Subscription Terms and Billing
‍All Services are billed monthly via Stripe. Clients may select their preferred payment method supported by Stripe. Payments are due on the same date each month and invoices are issued at the time of billing. By subscribing, the Client authorises recurring billing unless the subscription is cancelled as outlined below.

5. Cancellation and Termination
‍Clients may cancel their subscription at any time by providing a minimum of seven (7) days’ written notice prior to their next billing date. Upon cancellation, services will continue for seven days to allow for off boarding and transition, after which no further work will be performed. OptiValora LTD reserves the right to suspend or terminate services if the Client breaches these Terms or engages in conduct harmful to the Company.
6.No Refund Policy
‍All payments made to OptiValora LTD are final and non-refundable. Due to the nature of SEO and digital marketing services, no refunds will be issued under any circumstances. This includes, but is not limited to, partial months of service, setup fees, or missed performance expectations.For further detail, please refer to our Refund Policy.

7. Performance Guarantee
‍We guarantee an improvement in search engine rankings for at least one targeted keyword within twelve (12) months of consistent service. If no improvement occurs, OptiValora LTD may, at its sole discretion, provide extended services or alternative remedies. This guarantee does not apply if:The Client fails to implement provided recommendations .The Client restricts access or delays approvalsAlgorithm updates or third-party actions significantly impact results .No performance-based fees are charged, and there is no minimum contract term.

8. Disclaimers and Limitations of Liability
‍OptiValora LTD makes no warranty or guarantee of specific ranking positions, traffic levels, or revenue increases. SEO is influenced by numerous factors beyond our control, including but not limited to:Search engine algorithm updates. Changes made by the Client or third-party vendors ,Competitor activity ,Hosting or server downtime. Technical limitations of the Client’s website Under no circumstances shall OptiValora LTD be liable for any indirect, incidental, special, or consequential damages, including loss of profits, data, or business opportunities.
9. Intellectual Property
‍Any materials, strategies, or content developed during the course of service remain the intellectual property of OptiValora LTD until full payment is received. Upon full payment, non-exclusive usage rights for deliverables are granted to the Client.

10. Governing Law
‍These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
11. Amendments
OptiValora LTD reserves the right to update or modify these Terms at any time. Updated versions will be posted on our website, and continued use of our services constitutes acceptance of any revised Terms.If you have any questions about these Terms, please contact us at help@optivalora.com before using or continuing with our services.

Definitions and deliverables

Terms of Service Effective Date: 18/5/2025
Business Name: OptiValora LTD
Registered Location: Manchester, United Kingdom
Contact Email: help@optivalora.com
Website: www.optivalora.com

OVERVIEW
‍OPTIVALORA delivers structured SEO solutions via three core packages BASIC, PREMIUM, and ENTERPRISE. Designed to accommodate businesses of varying sizes, needs, and competitive environments. Each package includes unique deliverables calibrated by technical depth, human capital required, speed of delivery, and expected market impact.All services are offered on a monthly billing cycle with performance reviews. Add-ons are optional and extend core functionalities for enhanced impact.

PACKAGE DEFINITIONS

1. BASIC PACKAGE Prise: £1400/month
Ideal for: Startups and small e-commerce brands
Service Level: Foundational SEO implementation
‍Deliverables:Keyword Strategy: Up to 20 local/niche keywords.
‍On-Page SEO: Optimisation of pages, including meta titles/descriptions, headers (H1–H3), and internal linking.Technical SEO Maintenance:Mobile optimisation checksBasic site speed improvements (e.g., image compression)Fixes to robots.txt and sitemap.xml
‍Google Business Profile (GBP) Optimisation:Business info setup/reviewMedia uploads (up to 10 images)Review response templates
‍Backlink Acquisition:  backlinks from local directories and citations (DA 20–40).
‍Reporting: Monthly performance summary covering rankings, traffic, and technical issues.

2. PREMIUM PACKAGEPrice: £1700/month
Ideal for: Brands, SaaS companies, and service providers
Service Level: Comprehensive SEO with ongoing content and outreach
‍Deliverables:Keyword Strategy: Up to 50 keywords, including mid-competition, commercial-intent, and long-tail terms.
‍On-Page SEO: Optimisation of website pages with UX/CRO-focused linking and structure improvements .
‍Link Building: backlinks from blogs, partner websites, and guest posts (DA 30–60).
‍Technical SEO Maintenance:Core Web Vitals reviewMobile UX enhancementsCrawl/indexation audits
‍CRO Enhancements: Monthly audits on landing pages to improve conversions.
‍Reporting: Monthly performance summary covering rankings, traffic, and technical issues and other findings.

3. ENTERPRISE PACKAGE Price: £4500/month
Ideal for: National brands and businesses in highly competitive sectors
Service Level: Full-scale SEO with AI-powered automation and custom technical support
‍Deliverables:Keyword Research: Up to 100 national/global keywords targeting various regions and personas.
‍SEO & Content Audits: Monthly full-site audit with page scoring, duplicate content checks, and competitor gap analysis.Advanced Technical SEO:Structured data/schema implementationSite migration support JavaScript rendering, HTTPS audits, CDN integration
‍AI SEO Strategy:Predictive keyword clustering (LLMs)Automated internal linking and content enhancement tools
‍Link-Building Outreach: backlinks from DA 60+ sources such as national news and industry publications.
‍Account Management:A dedicated SEO manager with monthly updates and strategy calls.
‍Custom Reporting: Monthly performance summary covering rankings, traffic, and technical issues and other findings.
‍

ADD-ON SERVICES (OPTIONAL)For BASIC PACKAGE:
Content Expansion Plan (£550/mo): SEO-optimised blog posts .
‍Local SEO Maintenance (£400/mo): GBP content refresh, local citation updates, and regional keyword strategy.
‍Link Building Boost (£800/mo): Additional backlinks from mid-tier sources (DA 30–50).
‍For PREMIUM PACKAGE:Link Building Boost (£800/mo): Adds quality backlinks.
‍E-Commerce SEO Growth (£1000/mo): Optimisation for up to 20 product/category pages with schema and CRO enhancements.
‍Content Expansion (£750/mo): content assets (mix of blogs and landing pages).

For ENTERPRISE PACKAGE:Advanced Link Strategy (£4500/mo):  high authority links from:National press, Digital PR campaigns ,DA 70+ directories
‍Content & PR Strategy (£2000+/mo): Includes brand PR writing, influencer seeding, and digital outreach.
‍Technical SEO & AI Automation (£1800/mo): Advanced audits, LLM-driven keyword architecture, automation for redirects, schema, and indexation.

‍PRICING RATIONALE BASIC PACKAGE: Priced for businesses with low competition and smaller technical needs. Ideal for local visibility and SEO foundation.

PREMIUM PACKAGE: Supports steady growth for medium-scale businesses with more ambitious targets and regular content production.

‍ENTERPRISE PACKAGE: Reflects extensive technical work, speed of execution, large-scale outreach, and custom automation.

LEGAL TERMS Ownership: All deliverables become the client’s intellectual property after full payment.
‍Scope Limitation: Monthly deliverables do not carry over unless specified in writing.
‍Add-On Terms: Add-ons are billed separately and require a 7-day notice for activation or cancellation.
‍Transferability: Services are domain-specific and non-transferable across brands/projects.
‍Service Guarantee: OPTIVALORA commits to labor and expertise; no specific ranking positions or outcomes are guaranteed.
‍Billing Policy: All services are subject to VAT. Monthly payments are due in advance. Cancel anytime with 7-day  notice.